Guides
Practical, self-contained guides that don't fit the structured Learning Path, but are worth knowing anyway.
Search Engine Visibility
Search engine visibility is how easily people can find your website through Google and, increasingly, through AI tools like ChatGPT, Perplexity, and Google's own AI Overviews and AI Mode. Since July 2026, Google answers most searches with an AI-generated response by default instead of leading with a list of links, so visibility now depends on being crawlable, well-structured, and citable, not just on ranking high on a results page.
How to Transfer a Domain Name
Transferring a domain name means moving its registration from one registrar to another while keeping the domain itself and, if you set it up correctly, your existing website and email untouched. The process is mostly waiting: unlocking the domain, getting an authorization code, starting the transfer at the new registrar, and confirming it by email. Most transfers complete in five to seven days.
How to Check Website Traffic
If it's your own site, Google Analytics (GA4) gives you exact, real numbers for free. If it's someone else's site, no free tool gives you their exact traffic. Tools like Similarweb, Semrush's free traffic checker, and Ahrefs' free traffic checker give reasonable estimates based on modeled data, not the site's actual analytics.
How to Find Who Links to Your Website
The most reliable free way to find who links to your own website is Google Search Console's Links report, since it shows real backlinks Google has actually found, not an estimate. If you want a broader picture, including links Google hasn't crawled yet, free tiers from Ahrefs, Semrush, or Moz's Link Explorer will show a partial list, capped well below their paid results.
Which guide do you need?
- I am not sure Google can find or show my site: Search Engine Visibility
- I am moving my domain to a new registrar: How to Transfer a Domain Name
- I want to know how many people visit my site: How to Check Website Traffic
- I want to see who links to my site: How to Find Who Links to Your Website
Having a specific problem, such as a site that does not appear on Google or loads slowly? Try the Fix Your Website troubleshooting guides. Built your site on Wix, Webflow, Squarespace, Shopify, WordPress or Lovable? The platform guides cover what each one handles for you and what you must do yourself.
How these guides work
Each guide opens with the short answer, then the steps, then the limits of the method, so you can stop reading as soon as you have what you need. Every guide shows the date it was last updated. Third-party products change their menus, prices and policies often, so where a step depends on another company's product, check that product's own help pages if a label looks different.
The guides are written for people who run their own site and are not SEO specialists. Where a technique has limits, or where nobody can promise a result, the guide says so.