A Simple Guide to Choosing a Website Color Scheme

website color scheme

We are always looking for ways to improve our website and make it more visually appealing. One of the first steps to take is deciding on a color scheme. When it comes to choosing a color scheme, there are many variables to consider, such as which colors you like and what colors convey the message that you want to present. In this article, you will get an idea of what the website color scheme is, why it is important and more other tips.

What is a website Color Scheme?

A website’s color scheme refers to the combination of colors used throughout the site, including the text, background, links, and other visual elements. Color schemes, often known as color palettes, can contain as few or as many colors. In some websites, each color can be used to differentiate elements from each other.

Your website’s color palette might help in establishing a particular tone or atmosphere. Additionally, it might make it simpler for people to explore and comprehend your information. When selecting colors for your website, take into account each color’s visual attractiveness as well as its intended use.

Types of Website Color Schemes

When it comes to choosing a color scheme for your website, there are several options to choose from. The most popular types of color schemes are monochromatic, complementary, and analogous.

Monochromatic color schemes

These schemes use only one color. This can be achieved by using different shades and tints of the same color. For example, you could use a light blue for your background and a dark blue for your text.

Complementary color schemes

Complementary color schemes use two colors that are opposite each other on the color wheel. These colors tend to work well together and create a more dynamic look. For example, you could use a green background with a pink text.

Analogous color schemes

They use three colors that are next to each other on the color wheel. These colors usually go well together and create a more harmonious look. For example, you could use an orange background with yellow and red text.

How to Choose a Website Colour Scheme

Choosing the right colors for your website is important. The colors you choose will affect how your website is perceived by visitors. Here are a few tips to help you choose the right colors for your website:

  1. Purpose of your website: Is it a personal blog or a corporate website? The tone of your site will dictate the colors you choose. If you want a more serious and professional look, then you’ll want to stick to darker colors. If you’re looking for something fun and lively, then brighter colors are the way to go. The colors you choose should be appropriate for the type of site you have.
  2. Consider your brand: The colors you choose should be consistent with your brand identity. If you already have a set of brand colors, use those on your website. If you don’t have a set of brand colors, consider choosing colors that represent your brand personality. These color can be also determined by the checking the logo company logo colors too.
  3. Think about your audience. Who are you trying to reach with your website? What kind of impression do you want to make? Choose colors that will appeal to your target audience and communicate the message you want to send.
  4. What kind of message you want your site to convey. Colors can evoke certain emotions, so you need to choose ones that align with the feeling you’re trying to create. For example, blue is often associated with trustworthiness and calmness, while yellow is associated with happiness and energy.
  5. Use color psychology to choose colors that will create the right mood for your website. For example, yellow can evoke feelings of happiness and optimism.
  6. Consider the purpose of each page. Each page on your website should have a specific purpose or goal. Think about what kind of feeling or message you want to communicate on each page, and choose colors that will support that goal. The colors should also match the website images you use on the website or the page.
  7. Avoid using too many colors. Keep it simple by sticking to a maximum of three or four main colors throughout your website. Too many colors can be overwhelming and confusing for visitors, so it’s best to keep it clean and concise.
  8. Start looking at actual color schemes. A good place to start is by looking at websites in your industry and seeing what colors they use. You can also use a tool like Adobe Color CC to help you generate ideas.
  9. Take into account the different ways people will be accessing your site. If most of your traffic is coming from mobile devices, make sure your color scheme looks good on smaller screens. You may want to avoid using too many colors or busy patterns that can be difficult to read on a phone or tablet.
  10.  Time to start picking out specific colors. A good place to start is by looking at color swatches online or in design magazines. When you find a color you like, jot down the hex code (a six-digit code that represents a specific color) so you can easily use it on your website.
  11. Once you have a few colors in mind, experiment with different combinations until you find one that looks good and feels right for your site. The best way to do this is by creating mockups or prototypes of your site using different color schemes. Then show these mockups to people who don’t know anything about your project and see which one they prefer. Keep in mind that less is usually more when it comes to web design, so don’t go overboard with too many colors. A simple palette of two or three colors can often be more effective than a busy one filled with dozens of them.

By following these steps, you should be able to narrow down your needs.

What are the best color combinations for websites?

When it comes to choosing a color scheme for your website, you want to make sure that the colors you choose compliment each other and don’t clash. And the colors you choose should be relevant to the message that you want your website to convey. And lastly, you want to take into account the demographics of your target audience.

With those things in mind, let’s take a look at some popular color combinations for websites:

  1. Black & White: This classic combination is clean, crisp, and elegant. It conveys sophistication and can be used in a variety of industries.
  2. Blue & White: It is fresh and inviting. It gives off a calming vibe and is often used by business websites in the healthcare or wellness industry.
  3. Green & White: This color scheme is natural and calming. It works well for eco-friendly brands or businesses with a nature-based theme.
  4. Purple & White: Conveys luxury and sophistication. It’s often used by high-end brands or businesses targeting an upscale demographic.
  5. Red & Black: This dynamic duo is powerful and attention-grabbing. It’s perfect for businesses who want to make a bold statement or stand out from the competition.

What Colors Should You Not Use On A Website?

When it comes to choosing a color scheme for your website, there are certain colors that you should avoid using. These colors can make your website look outdated or unprofessional, and can even turn potential customers away.

Some of the colors that you should avoid using on your website include:

  • Black: Black can give off a sense of sophistication, but it can also make your website look very heavy and serious. If you want to use black on your website, try using it as an accent color rather than a dominant color.
  • Bright red: Red is a great color for catching attention, but it can be overwhelming if used too much. If you do want to use red on your website, use it sparingly and pair it with other colors that will tone it down.
  • Orange: Orange is another color that can be very difficult to read when used in large amounts. It’s best to use orange sparingly on your website, or to pair it with other colors that will help tone it down.
  • Yellow: Yellow is a happy and cheerful color, but it can also be very difficult to read when used in large amounts. If you do want to use yellow on your website, consider using a light yellow or pairing it with other colors that will help tone it down.

Frequently Asked Questions about Website Color Schemes

Q: How many colors should my website have?
A: The number of colors you use on your website is entirely up to you and your preference. Some people prefer to use a lot of colors, while others stick to a more minimalistic approach.


Color schemes reflect the company, business, brand identity and influences the audience behavior. By reading this article, you will minimize the mistakes for your website’s color scheme and you’ll be well on your way to picking the perfect color scheme for your site.