How to do Local SEO for a website?

local seo

While learning about SEO in general, the local businesses should also consider optimizing their websites by doing Local SEO. Especially small businesses can benefit greatly from local search because 46% of all Google searches are for local information. Yes’ it’s important to be known by everyone who is checking Google in general, but you may lose out on potential clients who are prepared to shop in your neighbourhood if your company isn’t optimized for local search. If you want to your business to be known by your local audience, and remain relevant, then local is is essential. Here we will get all the tips about Local SEO.

What is Local SEO?

Local SEO is the art and science of optimizing a website for local searchers. Using keywords relevant to your local area is one of the most effective ways to increase your ranking and gain visibility. You can achieve this by using your keywords in your title tag and meta description. Use local keywords whenever possible. Make sure your business is listed on relevant directories and websites. Local SEO is important for any business that operates locally. It helps you attract more local business.

Why Local SEO is important?

The answer is very simple.  General SEO helps you to get rankings in Google by generating more traffic to your website after a hard work. And it’s not 100% guaranteed that this traffic will convert and brings you clients or more sales. But if you are a small business that offers unique services, especially for a specific region, Local SEO will be more efficient for you. With Local SEO, your business will have more traffic and will generate more calls, offline visits, sales and more profit. For example if you are a electrician, a restaurant owner or a real estate agent, it’s makes more sense you to optimize your website for Local SEO so that people living in your area would find you easily and use your services.

How to Do Local SEO Effectively?

  • Optimize for Google My Business – The first thing you need to do for Local SEO is to create a Google Business Account for your business. Enter all the relevant information so that Google can connect your local information with the website.
  • Recognition of Google My Business – Keep Google My Business active with different posts in different times and also, engage on social media to get more attention.
  • Business Contact Information – Make sure both on the website, on social account and Google My Business; your name, address, and phone number are consistent.
  • Participate in Local Community – Any attempt to show a connection between the local place and the website is beneficial for Local SEO. If the website, website owner is mentioned in online Local Communities, the website will have more recognition in Google Local Results.
  • Local SEO Audit – With the business information you have, it’s still important to do basic SEO improvements to the website to have higher rankings in Google. A SEO Audit includes optimization of  URL, title tags, headers, meta description, meta titles; improvement of  internal linking structure and getting relevant  inbound links to increase authority. With the off and on-page SEO, website performance and mobile friendliness is also a ranking and conversion factor.
  • Reviews – As there is a face to face interaction within small businesses and their customers, request your customers to write reviews about your business. These reviews can be uploaded to your business website or can be published in customers’ websites.
  • Location Pages – To strengthen the connection between the business, website and the local place, it’s advised to add location pages to your website. Adding the website address, google maps, direction explanations to the location, is critical.
  • Local Content – Creating Local SEO Content is crucial and needs special attention. We will talk about in another section in more detail.

How Do You Write Local SEO Content?

If you’re a local business, you probably want to dominate your local search results. Local search results have gotten increasingly important, and a great deal of content is needed to make these listings visible to your target audience. But how do you write content that will appear in the local search results? There are a few key aspects that should be focused on. Here are some tips and tricks to make your local SEO content stand out in the local search results.

When writing local SEO content, you should use relevant geo-specific keywords, such as the name of the city, neighbourhood, or region. You can even use local slang and relevant business terms in your content. Make sure to include these phrases in the meta title, headings, anchor text, and other on-page SEO elements as well. This will send signals to search engines that your content is relevant to the area where your business is located.

Case studies are a good way to demonstrate how your business helped a customer. Interviews can also be great ways to provide additional information. A better source of local content is an event in the area. You could also use this as a marketing opportunity, offering coupons to attendees. The key is to use as much as possible to create local content. You’ll be amazed at the number of people who will click on your content and visit your site.

Benefits of Local SEO

Few studies before going into details:

It is estimated that 72% of users who perform local search queries visit the business’ physical location within five miles.

Google reports that more than 90 percent of searches on mobile devices involve phrases such as “tonight” or “near me.” Locally-specific searches are more likely to result in a purchase or in-person visit, so being able to appear near the top of the list of relevant local results is crucial for local businesses.

  1. Targeted Traffic: Local SEO helps you target traffic from specific geographic locations, making it more likely that you will reach customers who are actually interested in your products or services.
  2. Higher Rankings: By optimizing your website for local search, you can improve your search engine rankings, making it more likely that potential customers will find your website when searching for relevant keywords.
  3. Improved Customer Experience: With accurate and up-to-date information about your business, such as your address, phone number, and business hours, you can provide a better customer experience and build trust with your target audience.
  4. Competitive Advantage: By optimizing your website for local search, you can differentiate yourself from your competitors and gain a competitive advantage in your local market.

What is the difference between SEO and local SEO?

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Local SEO, on the other hand, is focused on optimizing a website for Google search results in a specific geographic area. While both types of SEO share some commonalities, there are also key differences between them. Here are some of the main ones:

  1. SEO is about optimizing for generic keywords, while local SEO is about optimizing for location-based keywords.
  2. SEO is more concerned with overall website visibility, while local SEO is more concerned with increasing the visibility of the site in a specific geographic area.
  3. The techniques used in SEO are typically different from those used in local SEO. For example, local SEO often makes use of citations and directory listings, while generic SEO may focus more on link building and content optimization.
  4. The goals of SEO and local SEO can differ depending on the needs of the website. A local business may be primarily concerned with generating leads from its geographic area, while an ecommerce site may be more focused on getting traffic from all over the world.”

Local SEO Ranking Factors

After doing all the hard work to have a fully optimized Local SEO, it’s time to understand how Google determines the local ranking. When checking the Google Local SEO guidelines, we see that Google groups the ranking factors into 3 categories. These categories are relevance, distance and prominence. The combination of these 3 factors help Google to show the “right” results to the in the searches. What these factors mean:

  • Relevance – As it’s understood from the word itself, checking the relevancy of a local Business profile with one is searching for. More information in Google My Business will help Google to understand the business better and will do the right matches.
  • Distance – It’s defined by Google as “how far each potential search result is from the location term used in a search”.  Google determines the distance based on a user’s location if they don’t indicate a location in their search.
  • Prominence – It refers refers to the level of popularity that company has in Google’s eyes. As search algorithms attempt to take offline significance into account, this is likely the most complicated category of local ranking factors.

FAQs About Local SEO for your website

Q: What kind of business can use local SEO?

A:If you have a brick-and-mortar store, local SEO can help you attract customers who are looking for directions to your store or who might want to come in and check out what you have to offer. Local SEO can also be used by service-based businesses, like plumbers, electricians, and other businesses that provide services in a specific geographic area.

Q: What kind of business can use local SEO?

A:If you have a brick-and-mortar store, local SEO can help you attract customers who are looking for directions to your store or who might want to come in and check out what you have to offer. Local SEO can also be used by service-based businesses, like plumbers, electricians, and other businesses that provide services in a specific geographic area.


By defining into our daily wording and with important tips, we tried to explain you the important of Local SEO. As, we recommend small businesses to test Local SEO at least once. You will be amazed with the results and especially with the leads you will have. Local SEO has a higher turnover rate compared to general SEO. By getting known locally, most of the Local SEO work will happen naturally.