INDEXED.

Case Studies

Original audit data, strategy breakdowns of sites that earn AI citations, and practical playbooks for small sites.

Each entry is labelled. Original data is direct output from INDEXED.'s own audit, not estimates. Strategy breakdowns are independent commentary on named companies; we are not affiliated with them and any figures are estimates. Illustrative scenarios are playbooks based on common patterns, not reports on real businesses, and contain no measured results.

Original ResearchOriginal dataBenchmarkAEOE-E-A-T

We Audited 11 Major Brand Websites for AI Search Readiness

We ran INDEXED.'s full audit against 11 well-known brand websites. The scores ranged from 84 to 43, and the weakest category was the same one almost everywhere.

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Small BusinessOriginal dataSmall BusinessAEOBenchmark

Two Small Business Sites, Same AI Search Mistakes

We ran the same audit against two independent small business sites. Different industries, same handful of fixable mistakes.

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B2B SaaSStrategy breakdownContent strategyTopical authorityAEO

How HubSpot Dominates SEO and AI Citations

HubSpot is widely cited in AI-generated marketing answers. Here is the strategy behind it.

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Personal FinanceStrategy breakdownE-E-A-TTrust signalsStructured data

Why NerdWallet Gets Cited in Financial AI Answers

NerdWallet is widely regarded as one of the more trusted financial sources cited by AI tools. Their approach to E-E-A-T is worth studying.

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HealthStrategy breakdownE-E-A-TMedical credibilityAEO

Healthline: The Medical Content Blueprint AI Trusts

Healthline is widely regarded as a gold standard for health content trusted by both Google and AI tools. Their credibility system is worth studying for any niche.

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Local ServicesIllustrative scenarioLocal SEOGBPReviews

A Local Plumber Playbook for AI Local Answers

An illustrative scenario, not a report on a real business. It walks through the four local SEO fixes that matter most for a small service business that wants to show up in the Local Pack and in AI-generated local answers.

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Freelance / Creative ServicesIllustrative scenarioSolo founderNo-code siteE-E-A-TAEO

A One-Person Design Studio Playbook for AI Search

An illustrative scenario, not a report on a real business. It shows the four changes that help a one-person site with no team, no budget and no SEO background become easier to find in Google and AI results.

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SaaS / No-Code ToolsIllustrative scenarioNo-code siteSolo founderSchema markupAEO

A Lovable-Built SaaS Playbook for AI Overviews

An illustrative scenario, not a report on a real business. It covers the four steps a solo founder on Lovable, Webflow or a similar no-code platform can take to compete with funded competitors in AI search results.

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Food & RecipesIllustrative scenarioAI citationsZero-clickInteractive content

Cited Everywhere, Visited Nowhere: A Recipe Blog Scenario

An illustrative scenario based on patterns widely reported across recipe and how-to sites, not a report on one real blog. It shows why being cited in AI Overviews does not automatically mean more visitors, and what to add to the page to close the gap.

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