How to Add a Title Tag on Shopify
The title tag is the headline shown in the browser tab and, usually, in search results. Without one, Google writes its own, often from the first heading or the URL, and the result can look messy or irrelevant.
The fix on Shopify
Go to Online Store > Pages (or Products), click the item, scroll to "Search engine listing preview" and click Edit to set the page title.
Builder menus change over time. If a label looks different, look for the closest option and check Shopify's help centre.
Why this matters
The title tag is the headline Google shows in search results. Without one, Google has to guess what your page is about, and search results may show something messy or irrelevant instead.
How to check it worked
- Look at the browser tab for the page. If it shows the raw URL or a generic word like "Home", the title is missing or weak.
- View the page source (Ctrl+U, or Cmd+Option+U on a Mac) and search for "<title".
Common questions
How long should a title tag be?
Roughly 50 to 60 characters, with the main topic first. Google truncates by pixel width rather than character count, so treat it as a guide.
Will Shopify write my title for me?
Many builders generate a default title from the page name, but defaults are often generic. Write a specific one for each important page.
Same fix on other builders
More fixes for Shopify