AEO-GEO
AEO & GEO
Getting found, cited and quoted by AI Overviews, ChatGPT, Perplexity, Gemini and more.
Classic SEO optimizes for one ranking algorithm. AEO and GEO cover what changes on top of that: how Google AI Overviews, AI Mode, ChatGPT and Perplexity each decide what to cite, why a page can rank well in classic Google and still never get quoted, and what actually earns a citation instead. This subject assumes the Search Foundations basics are already in place.
Lesson 1
What Are AEO and GEO?
For twenty years, ranking meant one thing: showing up on a Google results page.
Lesson 2
How AI Picks What to Cite
When an AI model answers a question, it draws on patterns from its training data and, increasingly, on live web pages it retrieves in real time.
Lesson 3
Writing for AI Citations
Here is a practical structure that works for AEO and GEO alike.
Lesson 4
Front-Load Every Section's Answer
LLMs do not read your article the way a human does.
Lesson 5
AI Mode, Query Fan-Out and Preferred Sources
On July 10, 2026, Google finished rolling out AI Mode as the default way it answers search queries, running on the Gemini 3.5 Flash model.