Learning Path

This is a structured path through SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) - the three overlapping skill sets behind getting found on Google, cited inside AI Overviews and AI Mode, and recommended by tools like ChatGPT and Perplexity. It is built for people who run their own site and want the actual mechanics, not marketing buzzwords: what a crawler does when it hits your page, why a rewritten headline can move a ranking, and why an AI answer engine might quote a competitor with a worse-looking page.

The subjects below are ordered deliberately. Search Foundations comes first because on-page and technical fixes only matter once a page can actually be crawled and indexed; AEO & GEO comes after the classic SEO subjects because AI citation logic builds on top of standard ranking signals rather than replacing them. Each lesson ends with a short quiz, and your progress is tracked automatically so you can pick up where you left off.

You do not need to complete every lesson before running a scan. If you already ran Site Check and got a specific finding flagged, jump straight to the subject that covers it - each fix links back to the relevant lesson, and each lesson links back to the fix. Treat this less like a course with a final exam and more like a reference you dip into as issues come up on your own site.