LO-601
Local SEO
Google Business Profile, citations and local rankings.
If your business serves a specific area, local SEO runs on a different set of signals than regular organic ranking: your Google Business Profile, consistent name-address-phone details across the web, and reviews. This subject covers what actually moves a business into the local map results, and the small inconsistencies that quietly keep businesses out of them.
Lesson 1
Google Business Profile
Google Business Profile (GBP) is the free listing that appears when someone searches for a business by name or searches for a type of business near them, for example "coffee shops near me." It shows your address, phone number, opening hours, photos, reviews and more, directly in Google Search and Maps.
Lesson 2
NAP Consistency and Citations
NAP stands for Name, Address, Phone number.
Lesson 3
Reviews and Local Ranking Factors
Google uses three main factors to decide which businesses appear in local results: relevance (does the business match what was searched), distance (how close the business is to the searcher or the location specified) and prominence (how well-known and reputable the business is online).