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Squarespace SEO guide

How to Set a Canonical Tag on Squarespace

A canonical tag tells Google which URL is the main version of a page when the same content can be reached at more than one address, for example with tracking parameters or with and without www. Without it, Google may split ranking signals between the copies.

The fix on Squarespace

Squarespace handles canonical tags automatically - this is rarely something you can edit directly.

Builder menus change over time. If a label looks different, look for the closest option and check Squarespace's help centre.

What to know about Squarespace

No manual canonical tag control

Partially, via code injection

A real constraint for sites with genuine duplicate content across pages.

Why this matters

Most site builders handle this automatically. Without it, if the same content is reachable from more than one URL, Google may split ranking credit between them instead of giving it all to one strong page.

How to check it worked

  1. View the page source (Ctrl+U, or Cmd+Option+U on a Mac) and search for rel="canonical".
  2. In Search Console, URL Inspection shows the user-declared canonical and the one Google actually selected. If they differ, Google disagrees with your choice.
Read the lesson behind this fix →

Common questions

Does Squarespace add canonical tags automatically?

Most builders add them by default. Check the notes on this page for what is and is not handled on this platform.

What should a canonical tag point to?

The full preferred URL of the page itself, including https. It should be a page that loads normally and is not blocked from Google.

Same fix on other builders

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