How to Add FAQ Schema on Squarespace
FAQ schema marks up visible question-and-answer content so machines can read it as structured data. Google now shows FAQ rich results for only a limited set of sites, so the main value today is clarity for search engines and AI tools, not extra space in results.
The fix on Squarespace
Add a Code Block to the page and paste a JSON-LD FAQPage schema. Alternatively use Settings > Advanced > Code Injection for a page-specific script.
Builder menus change over time. If a label looks different, look for the closest option and check Squarespace's help centre.
What to know about Squarespace
No custom schema (FAQ, HowTo, Review, LocalBusiness)
Yes, code injection or a schema extension
FAQPage schema, arguably the most useful type for getting quoted in an AI answer, isn't built in. Worth noting it stopped producing Google's rich-result snippet for most sites back in 2023, though it still helps AI tools parse content.
Why this matters
This helps ChatGPT and Google AI Overviews identify your Q&A content as structured data they can extract directly, instead of having to parse it out of regular paragraphs.
How to check it worked
- Make sure the questions and answers appear as visible text on the page. Markup for content that is not visible can be ignored.
- After adding the code, test the URL in Google's Rich Results Test or the Schema Markup Validator.
Common questions
Will FAQ schema give me a rich result in Google?
Probably not. Google limits FAQ rich results to a small set of sites. The markup is still valid and can help machines read your Q&A content.
Where do I paste the code on Squarespace?
Into the custom code or header injection area for the page, if the platform offers one. See the steps above for this platform.
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