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Wix SEO guide

How to Add FAQ Schema on Wix

FAQ schema marks up visible question-and-answer content so machines can read it as structured data. Google now shows FAQ rich results for only a limited set of sites, so the main value today is clarity for search engines and AI tools, not extra space in results.

The fix on Wix

Wix does not add FAQ schema automatically. Add it via Settings > SEO > Structured Data, or paste a JSON-LD FAQ schema block into a custom HTML embed on the page.

Builder menus change over time. If a label looks different, look for the closest option and check Wix's help centre.

What to know about Wix

The built-in schema won't cover every page type

Fixable, with extra steps

Wix adds schema to page types it recognizes: products, events, blog posts, courses, forums. Content outside those presets, a recipe collection or a specific review format, needs an external schema generator or Velo, Wix's code layer.

Why this matters

This helps ChatGPT and Google AI Overviews identify your Q&A content as structured data they can extract directly, instead of having to parse it out of regular paragraphs.

How to check it worked

  1. Make sure the questions and answers appear as visible text on the page. Markup for content that is not visible can be ignored.
  2. After adding the code, test the URL in Google's Rich Results Test or the Schema Markup Validator.
Generate FAQ schema with the Schema Markup Generator →

Common questions

Will FAQ schema give me a rich result in Google?

Probably not. Google limits FAQ rich results to a small set of sites. The markup is still valid and can help machines read your Q&A content.

Where do I paste the code on Wix?

Into the custom code or header injection area for the page, if the platform offers one. See the steps above for this platform.

Check your Wix site for free