How to Add Schema Markup on Wix
Schema markup is structured data, usually JSON-LD, that labels what a page is: an article, a product, an FAQ, a person. It removes guesswork for search engines and AI tools. It is not a ranking switch, and it must match what visitors can see on the page.
The fix on Wix
Go to Settings > SEO > Structured Data to add schema, or use a custom HTML embed to paste JSON-LD schema on specific pages.
Builder menus change over time. If a label looks different, look for the closest option and check Wix's help centre.
What to know about Wix
Structured data on dynamic pages
Handled for you
Products, events, blog posts, and forum pages get JSON-LD schema automatically, no setup needed. For blog posts specifically, Wix can also generate AI-written structured data based on the actual post content rather than a generic template, toggled on per-post or as a site-wide default under SEO Settings.
The built-in schema won't cover every page type
Fixable, with extra steps
Wix adds schema to page types it recognizes: products, events, blog posts, courses, forums. Content outside those presets, a recipe collection or a specific review format, needs an external schema generator or Velo, Wix's code layer.
Why this matters
Schema is a behind-the-scenes label that tells Google and AI tools exactly what type of content is on the page - an article, a product, a FAQ. Without it, they have to guess.
How to check it worked
- Paste the page URL into Google's Rich Results Test or the Schema Markup Validator to see which structured data it finds.
- View the page source and search for "application/ld+json".
Common questions
Do I need a plugin or code to add schema on Wix?
It depends on the platform. See the steps and platform notes on this page for the supported route.
Will schema markup raise my rankings?
Not directly. It helps machines understand the page accurately and can make it eligible for certain features, but it guarantees neither.
Same fix on other builders
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