How to Add Schema Markup on Webflow
Schema markup is structured data, usually JSON-LD, that labels what a page is: an article, a product, an FAQ, a person. It removes guesswork for search engines and AI tools. It is not a ranking switch, and it must match what visitors can see on the page.
The fix on Webflow
Add an Embed component to your page and paste JSON-LD schema. For site-wide schema like Organization, add it to your global footer Embed.
Builder menus change over time. If a label looks different, look for the closest option and check Webflow's help centre.
What to know about Webflow
No native schema markup
Yes, with custom code on CMS plan+
Unlike Shopify, which ships Product schema by default, adding JSON-LD for FAQ, Article, Product, or LocalBusiness schema requires custom code and a CMS plan or higher.
Why this matters
Schema is a behind-the-scenes label that tells Google and AI tools exactly what type of content is on the page - an article, a product, a FAQ. Without it, they have to guess.
How to check it worked
- Paste the page URL into Google's Rich Results Test or the Schema Markup Validator to see which structured data it finds.
- View the page source and search for "application/ld+json".
Common questions
Do I need a plugin or code to add schema on Webflow?
It depends on the platform. See the steps and platform notes on this page for the supported route.
Will schema markup raise my rankings?
Not directly. It helps machines understand the page accurately and can make it eligible for certain features, but it guarantees neither.
Same fix on other builders
More fixes for Webflow